Respecting your privacy while helping you find support

Senior Support Finder is designed to help older people, carers and families find trusted support with as little friction as possible. We aim to collect only what is needed to run and improve the service.

Careful by Design

We keep the site focused on signposting, not building unnecessary user profiles.

Clear and Honest

This page explains the kinds of information that may be processed when you use the site.

Purpose Led

Any data use should support a safer, clearer and more helpful experience.

1. Who Controlls This Site

Senior Support Finder (https://www.seniorsupportfinder.co.uk) is the data controller for information processed through this website. Contact: hello@seniorsupportfinder.co.uk.

2. Who This Policy Is For

This policy is for visitors using Senior Support Finder to browse support information, search locations, follow official links, or contact us about the service.

3. Information You Provide

If you contact us by email or through the contact form, we may receive your name, email address and the content of your message. Please avoid sending sensitive medical, financial or personal details unless they are truly necessary for your enquiry. We use this information to respond to you and to improve the service where relevant.

4. Search and Browsing Information

Searches entered on the site are used to help you find relevant locations or support pages. The site may also process standard technical information such as page visits, browser type, device information and approximate usage patterns to keep the service working and improve usability.

5. Cookies, Analytics and Advertising

We use essential cookies and similar technology needed to run the site securely. With your consent, we may also use optional analytics and advertising technologies:

Google Analytics 4 — to understand which pages are useful and how people navigate the site (when you accept analytics).
Vercel Analytics — privacy-oriented product analytics for performance and usage trends on our hosting platform.
Cloudflare Web Analytics — privacy-oriented traffic insights via our CDN/security provider.
Google AdSense— to show advertisements that help fund the free signposting service. AdSense may use cookies or similar identifiers for personalised or non-personalised ads, frequency capping and fraud prevention, according to Google's policies and your consent choice.

6. Legal Bases (UK GDPR)

We process contact-form and operational data where it is necessary for our legitimate interests in running and improving a public information service, or to take steps at your request before responding to an enquiry. Optional analytics and advertising cookies are used on the basis of your consent, which you can give or refuse via the cookie banner and change later by clearing site data for this domain.

7. Retention

Contact messages are kept only as long as needed to handle your enquiry and any related follow-up, then deleted or anonymised unless we must retain them for legal or security reasons. Analytics data is retained according to each vendor's retention settings. Advertising identifiers follow Google AdSense retention practices.

8. External Websites

Senior Support Finder links to council, GOV.UK, NHS where relevant, and charity websites. When you leave this site, the privacy policy of the external website applies. We cannot control how those third-party services collect or use information. Advertising partners such as Google may also process data under their own policies.

9. How Information Is Used

Information may be used to respond to enquiries, maintain the site, fix problems, understand which areas need improvement, display advertising, protect the service from misuse and improve the clarity of support information.

10. Keeping Information Safe

We take reasonable steps to protect information connected with the service. No website can guarantee perfect security, so please be careful about what you choose to share online.

11. Your Rights

Under UK data protection law you may have rights to access, rectify, erase, restrict or object to certain processing, and to withdraw consent where processing is consent-based. To exercise these rights, email us at the address below. You can also complain to the UK Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we handle your information.

12. Your Choices

You can use the site without creating an account. You can refuse optional analytics and advertising cookies. If you contact us and later want your message deleted where possible, you can ask us. Some technical records may need to be retained for security, legal or operational reasons.

13. Changes to This Policy

We may update this policy as the site develops. The latest version will be available on this page.

Questions About Privacy?

If you have a question about this policy or how the site handles information, contact us and we will try to respond clearly. Email: hello@seniorsupportfinder.co.uk.

Last updated: July 2026